Let’s Go Hard

Key Roles: Art Direction, Graphic Design, Animation

The "Let’s Go Hard" poster set is a bold reimagining of what gym signage should look like. While traditional gym posters often lack style and sophistication, we set out to elevate the fitness space with visuals that push boundaries. Drawing inspiration from major sports brands, this set redefines the standard, delivering the level of design gym-goers deserve. A collection of posters that blend bold aesthetics with high-impact motivation, proving that even your workout space deserves premium art. Designed for The Poster Kids, 2023