Art Director
Arbor Skateboards + Apparel
Venice, California. USA
[1] Role
As Global Art Director, I lead the conceptualization, design, and execution of on-product graphics, campaign creative, and brand marketing assets for seasonal skateboard and apparel collections.
[2] Vision
My mission is to drive the brand forward through compelling visuals, strategic artist collaborations, and creative storytelling that fuel sales in the competitive active lifestyle market.
[3] Impact
Each season, I execute hard goods and apparel from development to market launch while strengthening Arbor’s position as a leader in action sports.
Creative Campaigns
On-Product Graphic Design / Photography Direction / Campaign Direction + Design
Legacy Series
A quiver of boards featuring street and bowl shapes from the 80’s & 90’s. The graphic story is driven by the past, looking back at retro tattoo sheets, nostalic typography, and playful gradients.
Art Direction / On-Product Graphics: Tony Safran
Creative Direction, Product Eric Waetzig
Photography Production Mike Wine
On-Product Graphics
Spellbound Video Cut
We took some of the Arbor family up to Ventura to put the Legacy Series to the test! Click the link in Bio to watch the gritty spellbound session featuring @seanimes_ , @neeeze , & @midmatteo ! Now playing on the Arbor Collective YouTube Channel 📺
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The Legacy Series returns with a quiver of boards that are an updated take on some of our favorite street and bowl shapes from the 80’s & 90’s. We mindfully selected molds from our shape archive including the Oso, Martillo, Pistola and Cucharon and upgraded them to completes featuring high quality Ace Trucks. Each shape in the series offers a different riding experience and a focus between cruising, street and transition. The result is modernized performance with a retro feel! Available now in the US & coming soon the UK & EU!
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🎥 | Grant Thomas @granttomz
#arborskateboards
Campaign Launch
Final assets delivered across D2C/B2B digital platforms, paid ads, email marketing, social media, video, + web banners.
Foundation Series
An assortment of mini, and mid-length cruisers influenced by the craftsmanship and surf heritage of early skateboards. A timeless yet vintage surf inspired graphic series across all shapes for an audiences of all ages.
Art Direction / On-Product Graphics: Tony Safran
Creative Direction, On-Product Eric Waetzig
Photography Production Mike Wine
Campaign Launch
Final assets delivered across D2C/B2B digital platforms, paid ads, email marketing, social media, video, + web banners.
Brand Marketing
Flyers / Catalogs / Social Assets
Hard Goods
On-Product Graphic Design / Illustration / Photography Manipulation
