New Balance Family Style is a collection honoring the heritage of New Balance as a family-owned business. Think The Bear meets your favorite old-school Italian spot, the kind that serves up the best family-style plates imaginable. Inspired by community traditions and timeless craftsmanship, I developed a concept that merges nostalgia with something universally loved—sharing a meal with loved ones. The visuals feature rich, classic tones and hand-drawn elements, evoking the warmth of family gatherings and the pride in enduring quality. From concept to execution, I ensured the graphics aligned with the brand’s storytelling, celebrating New Balance’s deep-rooted commitment to community and craftsmanship.

Key Roles: Art Direction, Graphic Design, Campaign Concept + Design