NB Trail: Grip The Earth is a collection celebrating New Balance’s trail running program, with a focus on inclusivity in the outdoors. Inspired by the defining trait of a trail shoe—its rugged sole—I developed a collage-style graphic that fuses technical elements with natural imagery. A muted earth-tone palette grounds the aesthetic, while vibrant red New Balance accents and hi-vis trim add pops of color and enhance visibility. This design direction balances technical functionality with an organic feel, appealing to outdoor enthusiasts while standing apart from the traditional road-running aesthetic.

Key Roles: Art Direction, Graphic Design, Campaign Concept + Design