NB Trail: Grip The Earth is a collection designed to celebrate New Balance's trail running program with a strong focus on inclusivity in the outdoors. Drawing inspiration from the defining characteristic of a trail shoe—the rugged soul—I developed a collage-style graphic that merges technical elements with natural imagery. The muted earth-tone color palette anchors the aesthetic, complemented by vibrant red New Balance accents and hi-vis trim, which add a pop of color and enhance visibility. This design direction, with its blend of technical functionality and earthy style, aims to attract the outdoor enthusiast and diverge from the typical road runner approach.